Blog

You’re running Google Ads. You’ve got a campaign running across Meta. People are seeing your business and clicking through. So, does your organic activity still matter? Absolutely. Paid advertising and organic marketing are sometimes treated as two separate parts of a marketing strategy. But from a potential customer's point of view, there is no separation. They simply see your business. And what they find after seeing your advertising can be just as important as the ad itsel

Your digital presence is often your first impression. Did you know that if your LinkedIn Company Page hasn't been updated in over a year, visitors may see no visible posts on your page? For many businesses, that comes as a surprise. Imagine a potential client hears about your business through a referral. Before they call or send an email, they do what most people do today. They Google you. They visit your website, browse your Google Business Profile, check out your social med

When people hear the term brand awareness, they often think of social media followers, viral videos or advertising campaigns. While these can contribute, true brand awareness goes much deeper. At Stang Media, we see brand awareness as creating a consistent digital presence that makes your business familiar, trusted and easy to find. Whether someone discovers you through Google, social media, AI search tools or a recommendation from a friend, your brand should tell the same st

Most businesses treat the Products and Services section on Google Business Profile like a chore. Upload an image, type something vaguely descriptive, hit save. Done. Never think about it again. Which is a shame, because it's one of the more underused spots in local SEO. Every product or service you add is essentially a signal to Google, a small piece of evidence about what your business actually does. The more clearly you write those entries, the easier you make Google's job.

A lot of businesses treat digital marketing like a checklist. Write a blog. Post on social media. Run a few ads. Update the bio. But in reality, none of these things stand alone. The most effective marketing happens when everything works together, creating a continuous flow of insight that shapes how your business is seen online. Your content, profiles, website, and campaigns all contribute to a bigger picture. Together, they form the story your brand tells across the interne

Most people think digital marketing is just posting content. After 10 years in the industry, I can tell you it’s a lot more than that. This month marks 10 years since I started Stang Media. Before that, I came from a strong background in sales and marketing. That foundation shaped how I approach everything we do today, not just creatively, but with a clear focus on results. Because at the end of the day, marketing needs to work. Over the past decade, one thing has been consta

Sometimes digital marketing isn’t just about creating content or running ads. Sometimes it’s about fixing the things that stop a business from operating online. Recently we worked with a business that had lost full administrative control of their Meta Business Portfolio . While they were still connected to the account, they only had partial access , which meant they couldn’t properly manage the business assets inside the portfolio. After working through Meta’s verification pr

Social media is one of the most common ways people discover and research businesses today. Whether someone is searching for a product, service, or simply checking out a company they’ve heard about, social platforms are often part of the first impression. For many businesses though, social media feels like something they should be doing, but it often ends up becoming an afterthought. A quick post here, a photo there, and then weeks go by without any activity. The intention is

In a feed full of disappearing content, it’s worth asking, what’s your brand really leaving behind? Are you posting stories every day that disappear after 24 hours, and wondering what that’s really doing for your brand? With how fast content moves on Instagram, it’s easy to get caught up in staying visible instead of staying intentional. But when you step back and look at the bigger picture, you start to ask a better question: what does this look like for your brand’s footpri

We get asked this a lot. “Should I be running ads?”“Are they even worth it?”“I boosted a post once, is that the same thing?” Here’s the...

Should You Care About SEO in Social Media Posts? Yes, but it’s not the same as SEO for websites. We usually think of SEO in terms of Google rankings, blog content, and websites. But social media platforms like Instagram and Facebook also have their own search functions and algorithms. They don’t work the same way as Google, but they still rely on certain signals to decide what content gets shown and to whom. So if you’re creating social content for your business, SEO is worth

One of the most important (and often overlooked) steps in building a successful digital marketing strategy is choosing the right...

How AI is Helping Stang Media Work Smarte r At Stang Media NZ Ltd, we’re always looking for ways to be more efficient while keeping our...

Boosting a post on Facebook or Instagram is a quick way to reach more people. But if you want to make the most of your budget, Meta ads...

Christmas (dare we say it) is approaching fast! As the holidays inch closer, this is when people start hitting their keyboards, Googling...

When you use Google Ads, something powerful happens. If a potential customer has already visited your website (or similar ones) and then...

As team members, your interaction with your company’s social media isn’t just helpful—it’s crucial. Every like, comment, and share has a...

As we embrace the warmth and relaxation of the summer break, it's a time when our phones become our closest companions during moments of...

With the 2022 - 2023 Race Season over we received a nice Thank you from Mike. We look forward to another year of sponsorship during the ...

Are you spreading the word to your clients that you have socials? Have you covered your basis when it comes to spreading the word on...