Should You Care About SEO in Social Media Posts? Yes, but it’s not the same as SEO for websites. We usually think of SEO in terms of Google rankings, blog content, and websites. But social media platforms like Instagram and Facebook also have their own search functions and algorithms. They don’t work the same way as Google, but they still rely on certain signals to decide what content gets shown and to whom. So if you’re creating social content for your business, SEO is worth